We're always working with our clients to help them find ways to better mine data about their customers. But what about ours? Recently, we've taken a long hard look at who our clients are and found that they share a lot in common. Here's the short list:
- Our clients (as people) consist mostly of C level executives (CEO, CFO, CIO, CTO) and business owners.
- Our clients (as companies) typically make between 5 and 50 million dollars in annual revenue.
- Our clients (as people) have a personal stake in the financial success of the business.
- Our clients are mostly men.
- Our clients see the value of technology in their business but don’t have the ability or desire to be implementers of this technology.
- Our clients (as companies) have made considerable efforts in the planning and execution of IT projects.
- Our clients are business-savvy people and don’t usually consist of startups. They have experience and know their business better than anyone else.
- Our clients (as decision-makers) have a long-term perspective of the company's they work for.
- Our clients (as decision-makers) are typically resistant to most consumer marketing efforts. They like to make decisions through their own process, not ours.
- Our clients have almost always already identified the need for our service before they seek us out.
- If our clients (as people) were presented with a situation where their spouse needed an operation, would probably interview doctors for this job. Simply put, our clients don't make snap judgements about important decisions about their family or their business.
We believe these observations to be true. If you're a client, and feel that we've missed something, please let us know!
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About President
I am the owner and President of estatic.org, Inc. -- a small software consultantcy based out of Saint Petersburg, Florida. I enjoy technology, the History Channel, golf, and trying a new beer for the first time. My wife and I recently spent the summer of 2006 living in Boston, MA.
Technology really excites me -- I eat, sleep and dream about business and how technology plays a critical role in many business transactions most of the time. I've written this blog as an attempt to appeal to others who think in a similar way.