BusinessRx Community

Browse by Tags

• Blogging Software
• business
• software
• What Google's Doing

• What's in a title?

  A few months back, I blogged about the decision-making process that I went through when changing our company's name to BusinessRx. As we continue to settle into our new name, I've been questioning the conventional wisdom of just about everything. We've Read More... Posted Saturday, June 09, 2007 7:02 PM by President | 0 Comments Filed under: marketing, business

• What we know about our customers

  We're always working with our clients to help them find ways to better mine data about their customers. But what about ours? Recently, we've taken a long hard look at who our clients are and found that they share a lot in common. Here's the short list: Read More... Posted Tuesday, February 20, 2007 3:25 PM by President | 0 Comments Filed under: marketing, business

• Staying Linked "In"

  Last week I wrote a post about how I recently got in the social networking for business scene with LinkedIn. I wanted to follow that up with a link to Guy Kawasaki's blog post citing 11 ways to use LinkedIn. Without further ado, here's the link: Guy Kawasaki's Read More... Posted Monday, February 12, 2007 3:33 PM by President | 0 Comments Filed under: marketing, business

• What's in a name? (Revisited)

  A few weeks back I wrote a blog post about changing our company's name, ESTATIC.ORG, INC . As Doug Whittington and I move forward on our corporate brand we've been focusing on 2 things, our name and our website . As we continue to make progress on the Read More... Posted Wednesday, January 31, 2007 9:35 AM by President | 0 Comments Filed under: marketing, business

• Cheating Google

  Here we go, again. I've been considering our marketing strategy for 2007 (I know, I know -- we'll get our name fixed , I promise) and have come to a few conclusions. First, I'm not very good at coming up with fresh ideas for a young, hip software company Read More... Posted Wednesday, January 24, 2007 6:48 PM by President | 0 Comments Filed under: What Google's Doing, marketing, business

• What's in a name -- now available SuperDuperMegaAwesomeSoftwareSkillsForSale.com!

  The holiday's have come and gone, the turkey eaten and the gifts opened. Now a New Year is upon us and many people have started considering resolutions for a prosperous New Year. I don't believe in resolutions per se, but I have been giving a lot of credence Read More... Posted Friday, January 05, 2007 11:15 AM by President | 1 Comments Filed under: marketing, business

• GetHuman.com

  Today I ran across a very interesting website, GetHuman.com . The mission is to set standards for excellence in customer service. Also, there's a relatively lengthy discussion board where you can post rants and raves about 800 number customer service. Read More... Posted Thursday, November 30, 2006 12:21 PM by President | 1 Comments Filed under: marketing, business

• Developing an RSS Strategy

  You're interested in RSS marketing, but there either seem to be so many options of how to do it or you've only ever come across simple RSS feeds that just don't seem to be the approach you're looking for. The problem with most RSS marketing plans is that Read More... Posted Wednesday, November 08, 2006 9:19 PM by President | 0 Comments Filed under: marketing, software, business

• Marketing your blog

  NPR had a very interesting segment on the other morning about using CEOs as front-men for advertising campaigns. A comparison was made to Dave Thomas from Wendy's and Dr. Z (who is actually Dr. Dieter Zetsche, Chariman) from DaimlerChrysler . Critics Read More... Posted Friday, September 22, 2006 7:01 PM by President | 0 Comments Filed under: Blogging Software, marketing, software

• Why the marketing department should write the user manuals

  The folks that write the popular O'Riely Head First series post an interesting blog with some (mostly) inciteful posts. Of particular interest today was this post about the quality most companies put into training materials and user manuals for their Read More... Posted Wednesday, September 06, 2006 11:19 AM by President | 0 Comments Filed under: marketing, software